About me

Hi!

I’m Lucia Fernandez - the creator behind Insight Ledger. Writing this blog is my way of sharing a genuine passion for business, new perspectives, and the ever-evolving world of strategy and leadership. I believe that business is as much about people and ideas as it is about numbers and reports, and I’m always curious about fresh approaches and what makes organizations tick.

By day, I work at one of the Big Four firms, where I’ve spent over a decade advising clients on everything from operational transformation to cultural change and long-term growth. Consulting has taken me across different industries and countries, giving me a front-row seat to the real challenges and creative solutions that shape organizations today.

Outside of work, you’ll usually find me with a notebook full of ideas, a new business book on my desk, and an endless curiosity for how things work behind the scenes. Insight Ledger is my space to make sense of it all, and hopefully spark some new thinking for you along the way.

Thanks for reading and being part of the conversation!

Contact: luciafernandez181112@gmail.com