Lucia Fernandez

Lucia Fernandez

Barcelona, Spain
26
Sep
The business frameworks no one teaches you (but you end up using anyway)

The business frameworks no one teaches you (but you end up using anyway)

I’ve used dozens of frameworks over the years - 7S, 5 Forces, BCG Matrix, customer journey maps. They have
5 min read
19
Aug
When frameworks fail: what to do when your model doesn't match the moment

When frameworks fail: what to do when your model doesn't match the moment

Consultants love a good framework. We use them to map problems, guide strategy, and bring structure to chaos. But sometimes,
5 min read
21
May
How to lead when no one’s saying what they really think

How to lead when no one’s saying what they really think

Silence in a meeting room isn’t always agreement. Sometimes, it’s hesitation. Sometimes, it’s fear. I’ve worked
4 min read
19
Feb
Why Porter’s Five Forces still matter (even in a disrupted world)

Why Porter’s Five Forces still matter (even in a disrupted world)

In a world obsessed with disruption, it’s easy to dismiss classic strategy tools as relics of the past. But
4 min read
22
Dec
When your team believes in the work but not the strategy

When your team believes in the work but not the strategy

I once worked with a team that was producing remarkable results - deadlines met, customers satisfied, and quality well above
4 min read