Why Porter’s Five Forces still matter (even in a disrupted world)

In a world obsessed with disruption, it’s easy to dismiss classic strategy tools as relics of the past. But the Porter’s Five Forces framework, created over four decades ago, continues to reveal surprising value - especially when applied with fresh eyes. I've seen firsthand how this model, when used well, can cut through the noise and uncover the real sources of power, pressure, and potential in any market. Here’s why I keep coming back to it, and how I’ve used it to help companies adapt and thrive in industries from energy to tech.